Marketing Consultancy

Marketing analysis (otherwise known as situation analysis) involves examining the current state of a business's communication strategies with their target audience. The process includes analysing multiple factors such as the target audience and target market, the competition, the company's strengths and weaknesses, and the marketing environment.

By conducting a situation analysis, a business can gain a better understanding of its current position in the market and identify areas for improvement. This information can then be used to develop a more effective marketing & communications strategy that addresses the needs and preferences of the target audience & market, leverages the company's strengths, and differentiates the business from its competitors.

A marketing plan is a comprehensive method that outlines a business's overall marketing strategy and tactics to achieve its goals and objectives. With our analysis of the target market and target audience, identification of key marketing comms and positioning, definition of goals and objectives, allocation of resources, and a timeline of activities and tactics to execute the plan we will outline the specific goals you need to achieve.

Our marketing plan serves as the roadmap for your business to promote and sell its products or services to potential customers and achieve business growth.

Marketing plan execution is the process of implementing the strategies and tactics outlined in the marketing plan we provide. This involves carrying out specific activities and initiatives, such as advertising, sales promotions, public relations, content creation, and digital marketing. The execution phase requires effective project management, collaboration among team members and ourselves, and a focus on achieving the marketing and comms objectives outlined in the plan.

Success in marketing plan execution requires monitoring and tracking progress against key performance indicators (KPIs provided), analysing results, and making necessary adjustments to optimise performance.

Overall, effective marketing plan execution is critical to achieving business growth and success in the marketplace.

Our marketing review is a process of evaluating your business's marketing efforts to determine the effectiveness in achieving business goals. It involves analysing key performance indicators (KPIs), market trends, competition, and customer feedback to identify areas for improvement and optimise marketing strategies and tactics.

The insights gained from a marketing review can be used to refine marketing efforts and drive business growth over time.